HELPING THE WORLD’S MOST PRESTIGIOUS COMPANIES BUILD NARRATIVES THAT DRIVE BUSINESS IMPACT.

Organizations need to craft distinctive insights from complex ideas. I create compelling narratives that shape markets, drive business outcomes, and widen competitive advantage. It’s grounded in my journalism background and more than 15 years building and leading content operations for some of the world’s most sophisticated organizations: as Global Editor-in-Chief at EY, Managing Director of Deloitte Insights, and as an Executive Editor at McKinsey & Company. I find the stories, build the infrastructure to tell them consistently, and lead teams that turn insight into impact.

A collection of my thinking around content and thought leadership is here.

Storytelling sits at the heart of all I do.

I’ve interviewed prime ministers, prime movers, and prima donnas. Written thousands of articles for everyone from The Australian Financial Review to The New York Times, Financial Times, Men’s Health, and Outside. Shaped the world’s sharpest minds at some of its most demanding firms. It’s all about the marriage of words, images, audio, and design to deliver compelling, engaging, memorable content.

Content for clients.

Developing and amplifying distinctive content for the world’s largest and most prestigious organizations.

From potential to performance: Using gen AI to conduct outside-in due diligence (McKinsey; September 5, 2025)

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