Musings on storytelling and other things corporate.
Content innovation: Rewriting the gospel of thought leadership
Is what we believe to be true about thought leadership … actually true? We’re about to find out.
What thought leaders can learn from journalism
How does journalism translate to thought leadership? A quick look at the aphorisms and background I lean on to bring distinctive insights to thought-leadership content.
The workism con: On Gen Z, quiet quitting, and work-life balance
One of the joys of aging is developing the wisdom to see through long-held norms or, at a minimum, cast an experienced, critical eye on things you’ve long taken for granted.
Hemingway, Faulkner and the fear of looking silly
Need a dictionary to understand what you're reading? Can't work out why it's grammatically incorrect? Someone was compensating for the fear of looking silly. Here's why the best content worries less about looking smart, and more about being effective.
All the print that’s fit for news
If you dare to open your mailbox during the holiday season, you'll probably think the power of print is undiminished. But when it comes to really engaging with your audience, print gets short shrift in the digital age - and it shouldn't.
Looking for blockbuster content? Don’t dismiss the power of small steps
It’s easy to dismiss a lot of thought leadership as recycled. But what if you made like a viewer of the Olympics, and only tuned in every four years?
Great content takes a (small) village
A little reminiscing, some insight into my love of melancholy mood music, and a perspective on why great content takes a (small) village.
When it comes to content, be Federer
There's no shame in your content emulating Rafa Nadal: works hard; is very, very, very good; and does the job. But be honest: wouldn't you rather it be Roger Federer?
So, what do you actually do? Embracing the power of storytelling
Amid endless discussion of formats, channels, process, metrics, SEO, UX, and everything in between, do we sometimes lose sight of what makes content great?