Storytelling sits at the heart of all I do.

I interviewed prime ministers, prime movers, and prima donnas. Wrote thousands of articles for everyone from The New York Times to the McKinsey Quarterly, Men’s Health, and Outside. Edited the world’s sharpest minds at some of its most demanding firms.

Today, I marry words and design to deliver compelling, engaging, memorable content. Here’s a sample.

Luke Collins Luke Collins

Megatrends

Redesigning the flagship report of EY’s think tank, EYQ.

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Deloitte Review

A new visual identity - and personality - for the professional-services firm’s flagship print product.

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Coupon kings

Why Groupon’s rise was inexorable … until it wasn’t.

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Mr. Porter

Short blog-like post on whether Mr. Porter can change the way men shop.

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Psych Out Anyone

Practicing Jedi-like mind tricks in the pages of Men’s Health.

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Dr. Happy

A famous psychologist explains why we’re pursuing happiness in entirely the wrong way.

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The new consumers

How Patagonia is forcing the conversation around sustainable business.

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Bashful business

Shyness isn’t rewarded in modern corporations. It should be, says the man famous for the Stanford Prison Experiment.

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Away Game: Australians in American Boardrooms

 

While I waited for my green card and freelanced to keep the wolves from the door, I wrote “Away Game: Australians in American Boardrooms” (John Wiley & Sons, 2005). The book examines the lives of leading Australian executives in the United States. I thought it was pretty good. And I got my green card.